NATURALLY SERIOUS SKIN CARE Digital Art Director From 2017 to 2019

Collaborated with June and Rochelle Jacobs, the mother-daughter founders, and Deborah Leong, the Creative Director, to create and introduce a skin care collection specifically for environmentally-conscious millennials. Took charge of digital storytelling, ensuring that the brand's message was consistent across all customer interactions, including videos, photos, and social media content. Designed the artistic direction and presented creative ideas for digital design across brand identity, while also working closely with production, talent, and post-production teams to ensure alignment with the overall concept.